China is preparing for the new tourist boom expected in the next 3 years
Also the main Hotel Chains are betting on the new booming of the tourism ...

China (with 55.66 million of international arrivals) is now become the third largest tourist destination in the world, having surpassed the Spain on the list of the world's top destinations. The announcement was made during a press conference by Man Hongwei, director of the international coordination department at the China National Tourism Administration. At the first two places there are still France (with 78.95 million arrivals) and the United States (with 60.88 million arrivals). Many tourism industry experts expect a boom in tourists in China for the next years, until reaching the 100 million international arrivals in 2015 became the first tourist destination in the world. While waiting to see if these predictions are confirmed, the first to bet on the growth of tourism in China are all major international hotel chains. Below we report only part of development projects in China of the biggest chains. In fact In addition to these hotels, they are already taking preliminary steps for the construction of many other hotels, at least 800 and probably over a thousand.

90 New Hotels in China by Starwood Hotels & Resorts
Starwood Hotels & Resorts is certainly a company that believes in the future of Chinese tourism: in fact it already has 70 hotels in China and wants to open another 90 hotels. Starwood Hotels & Resorts has indicated its intention to open one new hotel in China every two weeks 'to keep up with the growing market'. Meanwhile, Starwood Hotels & Resorts is developing new organizational techniques and increasing meetings with top executives to cultivate a more global culture in the company. The Hotel Group has started its presence since 1985 with its brand Sheraton (Great Wall Sheraton Hotel in Beijing). In the first phase its target was almost exclusively made up of Western inbound visitors, but now more than 50 percent of the guests are domestic travelers. Starwood's largest brand Sheraton boast a portfolio of 35 hotels in China, with another 29 in the pipeline. Three Sheraton hotels was open recently: Sheraton Wenzhou Hotel, Sheraton Jiangyin Hotel and Shanghai Hongkou Hotel. Actually Sheraton boasts a portfolio of 400 hotels in 75 countries.

Ramada to open three new hotels in China
Wyndham Hotel Group has announced the signing of three new Ramada hotels: the Ramada Plaza Sanya (by management agreement), the Ramada Plaza Shaoguan City Center (franchise agreement) and the Ramada Suzhou North (franchise agreement). The Ramada Plaza Sanya (12-storey), planned to open in June 2012, is designed to feature 496 rooms including 88 suites. There will be many amenities including meeting space, business centre, executive lounge, spa, swimming pool, fitness centre, ballroom and three distinct restaurants. The Ramada Plaza Sanya is situated only 15 minutes from the city centre and Sanya Phoenix International Airport. The Ramada Plaza Shaoguan City Center (22-storey), expected opening January 2012, will has 320 rooms including 32 suites. Amenities and services: extensive meeting space, spa, fitness centre, game room, gift shop, two restaurants for all-day dining with Chinese and international cuisine. The Ramada Suzhou North (20-storey) is scheduled to open in the summer of 2013, with 278 rooms including 28 suites, extensive meeting space, a business centre, spa, indoor swimming pool, fitness centre, gift shop, two restaurants featuring Western and Chinese cuisine.

Langham to open 50 new hotels in China over next 5 year
The Langham Hospitality Group (LHG), Hong Kong-based company, will implement a strong expansion in China and plans (thanks to her management expertise) to open 50 new hotels in the next five years, from luxury level to mid-end range. LHG operates by three brands three brands: Langham Hotels, Langham Place Hotels, and Eaton Hotels. The Langham, considered a luxury brand, will be present in the top 10 Chinese cities. Today there are four Hotel Langham in China, in Dalian, in Shenzhen and in two locations of Shanghai. Langham Place, a lifestyle brand, has already scheduled the opening at Beijing's International Airport, in Guangzhou (two), and in Ningbo, but aims to be present in 30 to 40 cities across the China. Eaton, a mid-end brand that has the biggest number of hotels, can penetrate in the later stages. Besides China, LHG has established its presence in London, the United States and Australia. In recent years LHG has always had high growth in revenues and earnings. The Group's success, according to Brett Butcher, Chief Executive Officer, due to its total quality management technology.

Jumeirah Group, Dubai: 12 new hotels in China by 2012
The Jumeirah Group, Dubai (luxury hotel company) plans to substantially expand in China in the next two years. The reason: the rising number of wealthier domestic consumers and of international tourists in the next near future, will create a huge demand for luxury hotels in China. The company will open about 12 new hotels in China by 2012, a fifth of the 60 new hotels that they will open worldwide. These news have been announced by Gerald Lawless, executive chairman of Jumeirah Group. China is one of Jumeirah's biggest growth markets. Jumeirah Group decided to open hotels in several Chinese cities including Macao, Hangzhou, Guangzhou and Hainan. Earlier 2011, it introduced a new hotel brand, Venu, the first one will open in Shanghai. China contributed about 5 percent of Jumeirah Group's global revenues, three years ago was 1 percent. Within five years the Chinese business would be at least 10 percent of Jumeirah Group's revenue.

Marriott International Inc will open 27 hotels in China (by the end of 2014)
The Marriott International Inc hotel group is planning a major expansion in China with the opening of 27 new hotels within the end of 2014. This notice has been announced by Simon Cooper, president and managing director for Marriott Asia-Pacific. According to the plans the new hotels will be located in the cities of Chengdu, Zhengzhou and Guiyang. Marriott at this time has 57 hotels in China, with 10 of them in Beijing. Marriott also may soon use its versatile portfolio of brands to diversify its presence in China: in fact at this moment only six of its twenty brand are distributed in China. These international hotel management companies do not invest directly in property, but instead provide hotel management services for hotel owners, allowing them to rake in management fees.

Hilton Worldwide will have 100 hotels in China by 2014
Andrew Flack, vice president of global brand and marketing, told that Hilton Worldwide will have 100 hotels in China by 2014. The company now runs 25 hotels in the country. Hilton, which also operates with brands Waldorf Astoria and Doubletree in China, is expanding as the number of domestic and international tourists. China is the world's third largest tourism destination, according to the United Nations Tourism Organization. Hilton, besides building property in China under different brands, intends to expand its presence in smaller towns with a high influx of tourists in order to cover all the areas where many Chinese travelers want to travel. Among the first new hotels to be opened by Hilton are those of Xian, Nanjing and Hangzhou. The company actually has 3,750 hotels in 85 countries.

Ritz-Carlton will open 13 hotels in China within 2017
Ritz-Carlton has signed important agreements with the Shanghai Greenland Group (one of China's premier property developers) for the opening of two new Ritz-Carlton hotels in China: The Ritz-Carlton, Wuhan and The Ritz-Carlton, Dalian. The Ritz-Carlton, Wuhan will be located at the top of Wuhan Greenland Center (606 meter high), while The Ritz-Carlton, Dalian will occupy floors 64-81 of Dalian Greenland Center (518-meter-high). The agreement provides for the opening of 13 new Ritz-Carlton hotels by 2017.

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